Strategi Pemasaran 4P pada Home Industry Winwin Bakery dalam Meningkatkan Promosi Penjualan di Era Milenial (Study Kasus di Kecamatan Tilamuta)

This study aims to identify internal and external factors in the marketing of business products that influence development Winwin Bakery home industry Tilamuta District compile application strategies for bakery on social media millennial era. research uses case produces descriptive data with analysis techniques, namely SWOT ten informants—collecting by conducting observations, interviews, documentation. The types sources are primary secondary data. results show contained (strengths weaknesses). External (opportunities threats), opportunity factor is company has met requirements an MUI halal certificate permit. In contrast, threat existence a branch similar industry. Implementing through such as Facebook Instagram era will make it easier consumers find out latest menus promotions, be closer customers easily or promotions currently effect at Bakery.